Four Newspapers Join To Create Another Local Network For National Advertisers
Posted in Basin faucdts @ Fri, 15 Feb 2008 10:23:04 -0600
Newspapers have watched as "their" national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and the NNN. But now Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. have formed a joint venture called quadrantOne.
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